Michael Dahlén meets ICA

Client: ICA
Year: 2020
Creative Director: Magnus Skogsberg
Production manager: Jon Hertov/Malin Brogren
Account Manager: Sanna Heyman
Art Director: Martin Stolpe Margenberg
DOP: Johan Phillips

Happytear was assigned to produce employer branding films for ICA GRUPPEN to attract new talents for work opportunities. Real staff at ICA from five different departments sharing their experiences in interviews performed by Micael Dahlén, Professor of marketing and consumer behavior at the Stockholm School Of Economics.