Absolut proudly unveiled Absolut Watkins, a sensational limited edition flavor tailored exclusively for global travelers. Launching across the Global Travel Retail market in January 2011, Absolut Watkins captured the essence of wanderlust and sophistication. Spearheaded by Happytear, the collaboration involved enlisting the talents of renowned Swedish fashion illustrator and artist, Liselotte Watkins. Known for her iconic designs for fashion giants like Miu Miu and Anna Sui, Watkins brought her unique vision to the innovative bottle design. In addition to this, Happytear orchestrated an engaging in-store campaign, captivating film loops, and a meticulously crafted launch kit to elevate the brand experience to new heights.