Absolut Exposure

Client: Absolut
Year: 2013
Creative Director: Magnus Skogsberg
Art Director: Ola Johansson/Destrito
Account Manager: Joakim Pettersson
Photographer: Johan Renck

Traveler´s Exclusive limited edition released in January 2013 for Global Travel Retail market. Creative Direction and bottle/packaging design, in-store campaign visuals, guideline and film loop by Happytear as well as event production in Cannes 2012 during TFWA. Collaboration with Johan Renck and his muse top model and actress Lydia Hearst.