In 2013, the Absolut Denim skin made waves in Global Travel Retail markets, thanks to the collaborative efforts of Happytear and industrial designer Loren Cronk from Brooklyn. Happytear's creative direction brought the project to life with artist collaborations, captivating visuals, and an engaging in-store campaign. Premiering in the Asian Global Travel Retail market in March 2013, the Absolut Denim skin redefined luxury spirits with its urban flair and timeless elegance.