Not the regular agency. A Sattellite System combining Network and Creativity with the experience from Film-Production. Stills. Ads. Events. POS. Instore promotions. We are Creative Directors and Creative Producers in one. The best of 2 worlds.
MAY 2011. ABSOLUT VODKA is launching ABSOLUT ELYX - a New Member of the ABSOLUT Family. ABSOLUT ELYX is the result of a decade’s work that could not have been done without the previous 500 years of vodka making expertise. ABSOLUT ELYX is a return to the roots, paired with contemporary sophistication - a new superpremium vodka from ABSOLUT.
HAPPYTEAR was assigned to create the visual solutions and retail concept for the launch of ABSOLUT ELYX in Global Travel Retail, which resulted in the Metropolis-like cityskape environment that so well underlines the cosmopolitan buzz and behavior for a super brand as ABSOLUT ELYX.